Hello everyone

Last week I attended Primark’s sneak preview of their AW16 collection. It is one of my favourite days of the year when I get to see what Primark will be launching in the upcoming months. What I love about the Primark press day is you can also see the inspiration behind the collection and what different themes there are to different collections. My bank account definitely hates these days because I have probably added at least 30 things to my wishlist. This press day was a lot bigger than the one I went to in November for their SS16 release but Penneys have definitely up their game when it comes to being a lifestyle store.









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Primark AW16 Womenswear Collection

For Autumn Winter 2016, Primark has released a diverse range of trends to cover all fashion tastes and lifestyles. They have said the “onthego, city life is at the forefront of the collections with influences evident from many eras.” 

Artisan, a folkloric collection filled with creative and nomadic influences that embodies the bohemian lifestyle. This collection is full of clashing bold colours in prints and fabrics to create impeccable outfits that look effortlessly thrown together. Patchwork detailing, embroidery and tapestry are shown throughout, especially on denim and knitwear. The new breed of metallic pleated midi skirts and flowing winter maxis are versatile enough to be worn day or night. Floor sweeping khaki and navy military coats with gold button detailing and lapels are offset perfectly with cosy knitted staples. This collection was my favourite throughout the womenswear. I love the embroidery on the denim jeans, bomber, bag and shoes. The outfit looked luxourious and I couldn’t believe the price. So accesible and so glam. What more could you want?

Downtown is the 90s nostalgia with a modern twist. Rocks the sporty luxe and is perfect for the hip, runnerloving girl. The varsity jacket, ribbed knitted tube dress and check coat are the three key pieces to get this look. Bodycon styles are to be worn dressed down by long line sporty bombers, reaffirming the sporty silhouette. (Although it can be so easily dressed up with a pair of heels in your handbag) A classic colour palette of red, white and navy is used and highlighted with accents of blush pink. The cool girl vibe is shown through accessories including quirky pins and badges, chokers, classic trainers, and backpacks. Shiny shell tracksuits, oversized puffa jackets and slogan jerseys are the standout items to complete this look to its truest sports luxe origins.

Studio 54 is the partywear. Full of disco-dancing pieces, hinting at whats to come for the festive season. The key piece in this story is the blouse, which is either pussy-bow or high necked ruffles in shiny gold or silver fabrics. I will always love a pussybow shirt – I think they always come out on top and is definitely a must have in my wardrobe. Thigh grazing minis in space age metallic and over-the-knee boots with fishnet tights embody the look of the era. Cinched in belted waists accentuate the female form while embellishment, sequins, and faux fur add exuberance. Patent fabrics on skirts and jackets, delicate lace, airy chiffons, and plush velvets in a palette of deep berry tones, pinks and navy enhance the femininity. Get your dancing shoes on and you are ready to go! 💃

Winter Garden is a mix with romantic opulence and lady-like chic. This season there is a lot of emphasis on layering with ribbed lurex polo necks and simple round-neck tees styled under slinky spaghetti strap dresses. Fulllength, masculine coats in heritage and herringbone checks are worn over dresses to create a clashing vibe, which creates such a chic look. Chunky knits are paired with shearling coats giving such a high-fashion flair. The stand-out look of the season is the pink faux fur coat combined with a dainty, ditsy print blouse and pyjama-style pants. Dark moody petals and rich rose patterned florals replace spring blossoms. Oversized earrings and mini croc bags are the must-have pieces to accessorize with. “Faux fur stoles and cosy berets ensure you are ready to battle the winter elements while neck-tie and scarves in seductive silky vintage-style prints add elegance to this mismatched look.”

I personally really liked the embroidered jeans and matching shoes and bag. The outfit put together would be so fierce, yet so dainty if worn alone. The patchwork fur jacket was the first thing to catch my eye as I walked in the door and I will 120% be picking it up when it comes into stores.







Primark AW16 Menswear Collection

For Primark’s AW16 menswear collection, “colours are key to the trends, fabrics have a functional quality and styling is simple yet luxe.”

Ashbury Book Club contains striking minimal aesthetic complete with elegant clean shapes in a glossy, dark palette. Easy jersey and classic wool layers soften the look, keeping it stylish and so accessible.

Downtown is a collision of decades. It has merged a 70’s palette with relaxed 90’s shapes. The textures within the garment really transform our standard styles into standout must-haves. Oversized brushed wool cardigans add warmth while bold tracksuits are complimented with satchels and slogan snapbacks. “The trend is individual, free and most importantly, fun.”

Denim-Centric is inspired by the great outdoors and is dedicated to the lone explorer and the magnificent places he sees on his travels. The palette is earthy and tonal. Stone and sage colouring across textured knits and layers. Jackets and coats for this story are made functional with padding, hoods and straps. This trend is denim-centric, nostalgic to the origins of the material and its functional, labour roots, which can be seen in shackets, cargo trousers and boots. Subtle prints and a warm colour palette complete the look.

Urban Survivalist is an athleisure trend. The collection is dominated by khaki and black.  This collection is easy yet stylish streetwear looks full up of bomber jackets, utility shirts and close fitting jogger-style bottoms. The emphasis is on comfort and movement with outerwear dominating this trend. They wanted to add a bit of urban vibe in which they did by putting in a few simple slogan and numerical prints.

I was actually very impressed with the menswear collection this year! They have a stunning faded red herringbone suit which would be nice worn together or separate. There was some lovely knits perfect for a cold winter – although I don’t want to think about the cold weather just yet!  😂


What do you think of this post? Did anything catch your eye?

Be sure to check my post tomorrow on the preview of Primark’s kids and homeware collection.

Thanks for reading!

Jade Autumn xx