Click any photo to enlarge


Hello everyone!

I had a meeting with Denise Thomas – Founder of KEEM., The new Irish eco-luxury fashion brand, the new collection of contemporary coordinates and outwear to combine with any outfit.


Inspired by Keem, Achill Island on the edge of the Atlantic Ocean – awesome seascapes and emotional landscapes – a sensory reminder is created in natural fibres, certified organic cotton and 100% faux fur ethical luxury. KEEM evokes rural states of mind – meandering freedom, human discovery and universal perspective – for urban living and reflection

The brand is inspired by the small Island in Achill Ireland, Keem. Denise said it was love at first trip there! She told me all about the Island and the textures amongst the landscape which she got her inspiration from.  She designed and sampled for the collection of separates and outerwear which features the pattern of dry stone walls. “I’ve taken quite literal inspiration from the land- and seascapes there with regard to the luxurious all natural fibre textile.” Denise has studied Fashion Design at Sallynoggin CFE and has worked alongside the seamstress Lennon Courtney. Denise has also interned with the designer and stylist Alison Conneely. She previously worked in both graphic design, photography. She has recently finished a degree in Business in Entrepreneurship at IADT and now has just created her very own 6 piece collection. They have already been sampled and photographed for ecommerce and press and is hopefully soon to be stocking Om Diva, Not Just A Label and Wolf & Badger in September 2016. She will also be stocking in MADE,  on the top floor of Powerscourt from mid August/September 2016. The KEEM brand is a unisex brand with premium fabrics. The garments will be ethically manufactured in Ireland.

Check out her collection which I helped her style. Hope you love it xx




 _MG_0208 (1)

 _MG_0208.b+w (1)

COAT – This fabulous ‘Wolfhound Faux Fur Oversized Robe Coat’  with premium quality faux fur is really silky soft. It is such an amazing coat to completely dress up your outfit. It’s so elegant – yet daring. I just loved the fit and the shade of the fur. It ties with Mohair drawstring which compliments the faux fur.  It’s double breasted with inside ribbon tie, low side pockets, drape feature at back with great swing and movement. It is available to order in just one colourway as seen above: Dark to light grey faux fur. Designed & made in Ireland. 100% Cupro lining. Oversized fit. (see size and prices guide below)

HEELS – These heels are Primark! (only €14)










If anyone knows me, they know I love co-ordinates. I think they just make you look so effortlessly fashion forward. I paired this outfit with nude heels to give the feminine touch on the uni-sex range. This outfit could be worn down with a blazer worn over a basic tee and black jeans, or the trousers with a turtle neck and nice pair of black runners!


BLAZER – Dry Stone Wall Jacquard Oversized Blazer with all natural fibres. Exclusive fabric designed by KEEM. 49% Silk. 35% Wool. 16% Cotton. Woven in the UK. Designed & made in Ireland. Super luxurious textile with beautiful, soft handle. 100% Cupro lining (recycled cotton from factory remnants). Double Breasted with two inside metal popper buttons (concealed). Relaxed tailored look. Twist drape feature at back cuff. Available in two colourways: Light – off-white, cream, duck egg blue (pictured)  Dark – black, midnight blue. It is an oversized fit.

TROUSERS – Dry Stone Wall Jacquard Drawstring Trouser

All natural fibres. Exclusive fabric designed by KEEM. 49% Silk. 35% Wool. 16% Cotton. Woven in the UK.Designed & made in Ireland. Super luxurious textile with beautiful, soft handle. 100% Cupro lining (recycled cotton from factory remnants). 100% Mohair drawstring with silver eyelets. Horizontal jet pockets. Mock pocket twist drape feature from the waistband. Available in two colourways: Light – off-white, cream, duck egg blue (pictured)  Dark – black, midnight blue Normal – oversized fit.


(see size and prices guide below)











This look was slightly bolder. I dressed it down with just a cream oversized tee to make it very casual. Although this is slightly more daring. The grey faux fur works so well with the tones of purple and black and it is definitely nice to try something outside my comfort zone.


JACKET– Dry Stone Wall Jacquard Wolfhound Faux Fur Bomber

This jacket combines her collection into one with the mix of textures and tones. This jacket is made up of 49% Silk. 35% Wool. 16% Cotton. It is woven in the UK and has premium quality faux fur. Organic cotton rib hem and cuffs. Concealed metal popper buttons. This is available in one colourway (as seen in the picture) Dark – black, midnight blue, Charcoal rib, Dark to light grey faux fur

TROUSERS – Dry Stone Wall Jacquard Twist Drape Trouser

They are made up from 49% Silk. 35% Wool. 16% Cotton. 100% Cupro lining and an elasticated, gathered back waistband. Front pleats. Low, vertical jet pockets. and slightly mid-rise when I had them on. Very comfortable with a slight drop crotch.

Available in two colourways

(see prices and size guide below)








SHIRT – I wanted to create a minimal yet eye-catching look with this oversized clean cut tailored shirt matched with a pair of culotte trousers. The shirt is made up of 100% GOTS certified premium organic cotton, sourced in Turkey. It is medium-fine poplin, soft on the skin and it feels fresh and light. The drape feature at the back gives great movement to the shirt. It has a high collar with asymmetric concealed mother of pearl buttons.

TROUSERS – River Island (pretty sure there is an identical match of them in Zara)

SHOES – Yeezy Boost 350 (Oxford Tan)



Denise is currently running an online crowd fund and if she is successful, it will aid in finance the creation of KEEM designed fabric and will also be supporting fair trade 100% GOTS organic cotton farms in Turkey. The remaining funding will help fund Irish manufacture of the garments. She is offering great rewards if you help her crowdfunding campaign. She is bringing something new to the Irish Fashion Industry – something bold and out there! If the campaign is successful, the completion of garment rewards will be scheduled for delivery by the end of September 2016, dependent on factory schedule. Read all about her campaign and how to help in the link above. All pledges go to support Irish manufacture, fair trade farms and the promotion of 100% traceability from fibre to floor!



“All fabrics are premium, all natural fibre textiles with the exception of the highest quality, animal friendly, silk smooth faux fur.”

  • wool, silk and cotton blend with exclusive KEEM designed jacquard based on the Dry Stone Walls of the West of Ireland
  • Premium, softest poplin and voile 100% GOTS organic cotton that has been sourced from Fair Trade Turkish Farms.


Sizes: 2, 3, 4  (2= 8-10  3= 10-12  4= 12-14)


Pre-Sales (D2C) via Fundit.ie

Shirt –  €170

Blazer – €225

Twist Trouser – €250

Drawstring Trouser – €275

Bomber – €335

Coat – €510


Hope you enjoyed the read! 💋 Please do check out KEEM and support the irish market!

Lots of love

Jade Autumn xx